Latest on Brijit: ‘Tis the season?

The Sermon on the Mall –

Dour predictions say that economic conditions will have a negative impact on holiday shopping. Bah humbug, says Gross. The stat-heads forget one thing: gift-buying at holiday time is not discretionary — it is compulsory. Sure, oil prices are up, housing sales are down, and China keeps putting out poisonous products, but at the end of the day shoppers will be as plentiful as holiday fruitcakes. “Analysis” may not be the proper term here, but Gross’ outlook is a deft vehicle for jokes at the expense of grim predictors.

By Daniel Gross in Newsweek, 3 December 2007

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