So how often has this happened to you…


You’re standing in line to buy a good ol’ American cup of coffee and the person in front of you, with seemingly nothing better to do, stares at the fifty different types of beverages, trying to decide what he wants to drink.

Now move the same scenario to a fats food joint (not a typo, by the way). Why does the person ordering right before you wait until he gets to the front of the line to choose his meal? McDonalds! Hamburgers! Burger King! Hamburgers! Wendy’s….


Granted there are more choices than there used to be, but I always thought the whole philosophy behind these restaurants was that offering a limited menu got the customer out of there faster.

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